Saturday, January 16, 2010

Great Post on That's Fit

There's nothing like supermodel Heidi Klum slurping down a container of yogurt to get non-believers eating the superfood. And that's just what Dannon Yogurt had in mind when it recently launched a TV spot for its Light & Fit yogurt featuring spokesperson Klum, according to a recent MediaPost story.

The commercial, in which a fellow exerciser watches Klum's voracious consumption of Dannon's 80 calorie Light & Fit yogurt, is being used to propel this light yogurt past competitor Yoplait as the best low-cal option. Of course, we're slightly skeptical of this advertising based on Dannon's previous exaggeration of the health benefits of its yogurt products. So while Klum may boost the ratings for Dannon, we're already on board with the benefits of yogurt, since it's a food that doesn't require a hard...



Great Post on That's Fit

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